by Mary Beltrán
about Mary Beltrán
Mary Beltrán is Associate Professor of Radio-Television- Film at the University of Texas at Austin. She is the author of Latina/o Stars in U.S. Eyes: The Making and Meanings of Film and TV Stardom.
Television
Television can be thought of as a conduit of creative and political expression, as a reflection of the national imaginary, and as a cultural forum that plays a role in uniting diverse Latinas/os as an imagined community. As a mass medium, it is a site where ideas about Latinas/ os have been enacted on a national scale. Since the inception of English-language television in the late 1940s, series such as _I Love Lucy_ (1951–1957), _Chico and the Man_ (1974–1977), _Ugly Betty_ (2006–2010), and more recently _Jane the Virgin_ (2014–) have presented, reinforced, and occasionally challenged mainstream conceptions of what it means to be Latina/o in the United States. In addition, Spanish-language television, and in recent years, bilingual television have powerfully contributed to the Latina/o imaginary regarding notions of race, gender, class, citizenship, and other axes of identity and social politics. Spanish-language television and radio serve as cultural forums for Latinas/os and Latin Americans in the United States, uniting diverse individuals from a wide variety of national origin groups under the rubric of “Latinidad,” which has been defined by the Chilean American scholar of Latina/o media studies Angharad Valdivia as the experience of being Latina/o and “the assignment of Latina/o traits...