by Laura Grindstaff
about Laura Grindstaff
Laura Grindstaff is Professor of Sociology at the University of California, Davis with affiliations in Cultural Studies, Gender Studies, and Performance Studies. An ethnographer by training, she specializes in the study of American popular culture and has published widely on topics ranging from cheerleading to reality television.
Class
Media scholars who study class lament the relative lack of attention it gets in both the academy and the culture at large, citing the diverse meanings of class (socioeconomic, cultural, behavioral, etc.) and, in relation, the fact that class is not marked on the body’s surface as consistently or visibly as gender or race. Nevertheless, media studies research on class exists, exploring class both “on-screen” (in media texts) and “off-screen” (in spaces of production and consumption, broadly conceived). Studies of class “on-screen” typically analyze individual texts in context. Whether the focus is _Amos ‘n’ Andy_ on radio, _Norma Rae_ on film, _Keeping Up with the Kardashians_ on television, or Fred the “trailer-trash” kid on YouTube, close readings identify class-coded meanings expressed through character, action, and narrative development. At its best, this work helps us see class dynamics and their relationship to broader social formations outside the text. A good example is Julie Bettie’s (1995) analysis of _Roseanne_, an American sitcom about a white, working-class family starring Roseanne Barr. Drawing on Bourdieu (1984), Bettie foregrounds the ways in which class is cultural and performative, expressed by and through body, as well as an outcome of particular labor practices and consumption patterns....