by J. Macgregor Wise

about J. Macgregor Wise

J. Macgregor Wise is Professor of Communication Studies at Arizona State University, where he writes and teaches about cultural studies of technology, globalization, surveillance, and popular culture.

Assemblage

“Assemblage” is the common English translation of the French term _agencement_, used by philosopher Gilles Deleuze and radical psychoanalyst Félix Guattari to theorize the arrangement and organization of a variety of heterogeneous elements (1975/1986, 1980/1987). The concept of assemblage has proved generative in media studies in its articulation of both the discursive and material aspects of media, and in its consideration of media as arrangements of humans and nonhumans. It is important to note that Deleuze and Guattari’s approach to philosophy is one that emphasizes immanence over transcendence, multiplicity over individuality, and becoming over being. Assemblages are not static structures but events and multiplicities; they do not reproduce or represent particular forms but rather forms are expressed and each expression is the emergence of something creative and new. Assemblages have four dimensions. Along one axis the assemblage stratifies or articulates what Deleuze and Guattari (1980/1987) call collective assemblages of enunciation with machinic assemblages of bodies. Collective assemblages of enunciation consist of a regime of signs, of “acts and statements, of incorporeal transformations” (88). Machinic assemblages are assemblages of bodies, actions, and passions, “an intermingling of bodies reacting to one another” (88). When thinking about media from this perspective, we need...