by George Yúdice

About George Yúdice

George Yúdice is Professor and Chair of Modern Languages and Literatures and Latin American Studies at the University of Miami, where he is also Director of the Miami Observatory on Communication and Creative Industries. He is the author of Cultural Policy, The Expediency of Culture: Uses of Culture in the Global Era, Nuevas tecnologías, música y experiencia, and Culturas emergentes en el mundo hispano de Estados Unidos.

Culture

The concept of culture has had widespread use since the late eighteenth century, when it was synonymous with civilization and still indicated a sense of cultivation and growth derived from its Latin root, colere, which also included in its original meanings “inhabit” (as in “colonize”), “protect,” and “honor with worship” (as in “cult”). According to Raymond Williams (1976/1983, 87–93), the noun form took, by extension, three inflections that encompass most of its modern uses: intellectual, spiritual, and aesthetic development; the way of life of a people, group, or humanity in general; and the works and practices of intellectual and artistic activity (music, literature, painting, theater, and film, among many others). Although Williams considers the last to be the most prevalent usage, the extension of anthropology to urban life and the rise of identity politics in the 1980s (two changes that have left a mark on both cultural studies and American studies) have given greater force to the communal definition, particularly since this notion of culture serves as a warrant for legitimizing identity-based group claims and for differentiating among groups, societies, and nations. More recently, the centrality of culture as the spawning ground of creativity, which in turn is the major resource in the so-called new economy, has opened up a relatively unprecedented understanding of culture in which all three usages are harnessed to utility.