by Ellen Seiter

About Ellen Seiter

Ellen Seiter holds the Nenno Endowed Chair in Television Studies at the University of Southern California School of Cinematic Arts. Some of her books include The Internet Playground and The Creative Artist’s Legal Guide (with co-author Bill Seiter).

Stereotype

Media stereotypes are systematic representations, repeated in a variety of forms from jokes and cartoons to news broadcasts, feature films, and television series. A descriptive or designative (based on physical appearance) aspect combines with an evaluative aspect in which people are judged from a particular perspective or point of view. Stereotypes are especially insidious when they become a way for powerful groups to characterize subordinated groups, whether it is men viewing women, whites viewing blacks, or the middle class viewing the working class. What is usually false about a stereotype is the systematic suggestion that all people of a group are this way, and this way by nature, and that we should feel superior to them, whether we despise, fear, or laugh at the stereotype.