by Alison Hearn

About Alison Hearn

Alison Hearn is Associate Professor in the Faculty of Information and Media Studies at the University of Western Ontario. She has published widely in such journals as Continuum, Journal of Consumer Culture, and Journal of Communication Inquiry and in edited volumes including The Media and Social Theory and Blowing Up the Brand.

Commodification

The term “commodification” names the process whereby things, services, ideas, and people are transformed into objects for sale in a capitalist economic system. It can also refer to the ways in which human practices normally considered to be outside the market, such as art, religion, or medicine, are being integrated into the capitalist marketplace. Taken more broadly, “commodification” signals the expansion of capitalist processes of accumulation across the globe and into every corner of our lives. Under these conditions, in the words of Karl Marx and Frederick Engels, there remains “no other nexus between man and man than naked selfinterest, than callus ‘cash payment’” (Marx and Engels 1998, 20).